Challenge
SK Rapid Wien, Austria’s largest football club with over 700,000 supporters, was looking for a cost-efficient way to finance their new projects, which included youth development, the strengthening of girls' and women's teams, and the maintenance and expansion of infrastructure. Traditional bank loans or institutional financing would increase costs and limit community participation.
The club wanted a solution that combined professional financial structuring with direct fan engagement. Their desire to involve fans directly in the club’s future was very important and meaningful to them. Finally, their requirement was to offer a simple, digital investor journey. Something that was inclusive fast, and fully compliant.